Media Concierge is built on 30 years of professional public relations experience…
Media Concierge is the byproduct of CM Communications, a marketing/PR firm with 30 years of success in providing media representation for companies in the travel, hospitality, and consumer package goods industries, among others. In that time, we have seen firsthand how earned media builds brands and contributes to the long-term success of our clients. We have also experienced a sea change in the way the media collects and distributes information and how readers consume content. In response to this changing marketplace, we have created Media Concierge, an innovative CRM based solution that bridges the gap between brands and the media they’re trying to reach.
In its first year of development, Media Concierge yielded significantly more earned media coverage for clients than traditional PR strategies. This proprietary methodology supports brand integrity throughout the process by delivering colorful engaging emails that receive open and response rates far above the industry average, thereby resulting in more meaningful media engagement. Furthermore, Media Concierge offers added-value analytics that track media clicks to a brand’s website, foretelling future coverage.