As a leading PR agency specializing in the travel & hospitality industry, CM Communications, conducted a survey that revealed that travel journalists and social influencers are ready to travel for the purpose of writing stories and sharing their experiences with consumers, as soon as stay-at-home orders end.
The survey, which included responses from over 400 editors, freelance journalists, bloggers, and Instagrammers from major markets nationwide, shows that 25% are willing to travel immediately and 36% will be ready to visit hotels and resorts within 1-2 months of when restrictions are lifted.
The willingness of the travel media to be pioneers and lead the way for consumers in this post-COVID-19 travel era should be front-of-mind for hotels and travel-related businesses as they plan their re-opening marketing strategies. When money is tight, there is no more cost-effective tool than earned media in heightening visibility, raising consumer confidence, and building brands.
