Hotels & Travel-Related Business Get the Green Light on Resuming PR Efforts!
In March 2021, CM Communications, a leading travel & hospitality PR agency in the Northeast, conducted a travel media survey designed as a follow-up to findings gathered in a May 2020 survey. Both surveys included responses from over 400 editors, freelance journalists, bloggers, and Instagrammers from major markets nationwide. The main purpose of this research was to monitor media sentiment during the pandemic and gauge their willingness to travel for the purpose of writing stories and sharing their experiences with consumers. According to our survey, travel journalists and social influencers are more willing to travel on assignment today than they were 10 months ago, increasing from 25% to 56%. Other key findings include: 41% have been actively traveling and writing since lockdowns were lifted last spring 52% are willing to eat inside at a restaurant 56% will accept a press invitation to stay at [...]
